Orion
003
Expertise
Carlo Mauri, CEO of Orion, brings decades of entrepreneurial experience in the automotive sector into a strategic advisory role, working alongside companies and decision makers.
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“I have always believed that the greatest value lies in relationships: understanding people, getting to know companies, and listening to their stories and ambitions.
In our industry, when diverse skills and visions come together, ideas turn into opportunities, and opportunities into concrete projects. It is these alignments that drive true innovation and high-value.
Orion exists to guide this process: shaping strategic directions, facilitating decisive encounters, and supporting companies toward stronger, more evolved, and shared trajectories.”
Carlo Mauri, CEO
Driving the way forward
With more than forty years of experience in the automotive sector, Carlo Mauri has founded and developed companies, opened international markets and led complex industrial and commercial initiatives.
Foundations, Automation and Testing
Carlo entered the automotive sector working in industrial automation and testing systems. Here, he gained direct knowledge of production processes, technical dynamics, and the needs of major industry players.
He developed electronic systems for industrial production and was among the first in Italy to create microprocessor-based test benches for the control of combustion engines, collaborating with leading industry players and working closely with motorcycle and car manufacturers.
Building and Scaling
Apicom SpA
With the founding of APICOM, he launched an entrepreneurial journey that led the company to structured growth in engine testing and automation systems. He oversaw commercial and industrial development, taking direct responsibility for investments, negotiations, and strategic decisions.
APICOM became an international reference for motorcycle and car manufacturers, providing test benches, complete systems, and turnkey testing centers to groups such as Fiat, Piaggio, Ducati, Peugeot, Renault, Honda, Yamaha, MAN, ZF, Hero, and Daimler.
International
Expansion
APICOM strengthened its presence in international markets by opening offices and establishing subsidiaries in France, Spain, Germany, Brazil, India, and China, operating directly in the main industrial districts linked to engine and vehicle production.
Carlo personally manages relationships with entrepreneurs and senior executives in international contexts, develops industrial partnerships, and leads negotiations in complex, culturally diverse environments.
High-level Ventures
and Strategic Projects
Carlo leads high-impact projects where technical complexity requires close oversight, such as the Climatic Wind Tunnel for Great Wall in Baoding and the development of technical centers for groups like MAN in Nuremberg, ZF in Friedrichshafen, and Isuzu in Germany.
Following the international expansion of APICOM, he continued his entrepreneurial path as CEO of new automotive ventures, overseeing commercial growth, strategic decisions, and the negotiation of key corporate agreements.
Orion,
Today and Beyond
Following the international expansion of APICOM, he continued his entrepreneurial path as CEO of new automotive ventures, overseeing commercial growth, strategic decisions, and the negotiation of key corporate agreements.
Carlo leads high-impact projects where technical complexity requires close oversight, such as the Climatic Wind Tunnel for Great Wall in Baoding and the development of technical centers for groups like MAN in Nuremberg, ZF in Friedrichshafen, and Isuzu in Germany.
A Heritage of impact
Captured from the era of Carlo Mauri’s full ownership of Apicom, these moments reflect the industrial achievements, international expansions, and decades of experience.
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